This question is probably on the back of every eCommerce marketers mind.
Brandon Dupsky makes a solid point
“While more people search e-commerce in google 3/2 when you search ecommerce you don’t see many e-commerce sites come up. but if you search e-commerce many ecommerce sites come up” So I use ecommerce for search where I can capture both better. sure more people search e-commerce but google has you covered mostly if you have ecommerce. the opposite doesn’t hold as true.”
If you take a look at Google Trends E-Commerce was so 2005. 😉
eCommerce Keyword Research
Yet when conducting keyword research E-Commerce boasts 33,100 average monthly searches compared to 18,100 searching for eCommerce.
Gary from the eCommerce Group was kind enough to point to the APA style guide.
Q: How about using e- as a prefix for new terms in the tech and business worlds?
A: AP uses hyphenated e- for generic terms such as e-commerce and e-strategies. One exception: email (no hyphen, which reflects majority of usage). For company names, use their preference: eBay.
But heck it’s our industry we can call it whatever we want. What are you going to call it?
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